{"id":408987246,"date":"2011-06-09T09:14:35","date_gmt":"2011-06-09T13:14:35","guid":{"rendered":"http:\/\/sammydvintage.com\/?p=408987246"},"modified":"2019-12-21T13:13:11","modified_gmt":"2019-12-21T19:13:11","slug":"1960s-fashion","status":"publish","type":"post","link":"https:\/\/sammydvintage.com\/vintage-style\/60s\/1960s-fashion\/","title":{"rendered":"’60s Fashion Outfits from McCall’s Magazine"},"content":{"rendered":"


\"vintage<\/a><\/p>\n

Hello and Happy Thursday, everyone!<\/strong><\/p>\n

I’ve recently been digging into the pages of a recent gift … a stack of 1960s fashion<\/a> McCall Magazines<\/em> gifted to me by a fellow vintage lover and Facebook supporter<\/a>, Lisa C!<\/p>\n

When envisioning my “dream home,” (or per NYC standards … apartment!) I imagine a great wooden bookshelf built into the wall just filled to the edges with vintage fashion magazines. I think I’d even frame some of the covers as wall art, especially the oversize ones like McCall’s<\/em> which measure about a few inches taller and wider than the standard modern-day magazine.<\/p>\n

I got my professional start in the magazine industry (working at SELF, Glamour<\/em> and Esquire.com<\/em>), so the blood, sweat and tears required to build a monthly ‘zine is familiar to me.<\/p>\n

I appreciate vintage magazines not only for their glimpse into another era and how the authoritative voices of ‘zines shared lifestyle tips, news and advices to its readers, but also because the technology of yesterday was so different (and cumbersome!) compared to today.<\/p>\n

Imagine opening a magazine with limited touch-ups and photo editing! Fashion magazines pre-Adobe Photoshop were more likely to show the true beauty & health of its models because there were limited touch ups and “slim downs” that could be made. When admiring the models in McCall’s<\/em> (which you’ll get a great look at after the jump) I noticed that while they had model-esque bodies, they looked REAL in both body and in mind.<\/p>\n

The female figure was embraced and dressed to show wearable fashion; not outrageous artistic displays of textiles and colors and design, which we so often see in high-end magazines like Vogue.<\/em> But if you’re anything like me, you find yourself wondering why you even bothering looking at the pictures when the model is half the size of you and wearing unattainable designer couture?<\/p>\n

I’ll get off my soapbox now, but I think you ladies can agree when I say that absorbing vintage fashion magazines is a welcome change from what’s available on newsstands today.<\/p>\n

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<< SHOP NOW: Authentic & awesome\u00a01960s vintage clothing<\/a>\"\"\u00a0from eBay!\u00a0<\/strong><\/p>\n

Keep reading after the jump to see photos I scanned from the April 1964 issue of McCall’s Magazine<\/em>, and for my vintage & modern fashion picks of fantastic\u00a0’60s dresses<\/a> to buy online now that resemble looks from the spread!<\/p>\n

In the history books, 1964 is most remembered as the year the US declared war on North Vietnam, the Civil Rights act was signed by President Johnson, the Beatles debut album “The Beatles” captured 13 top 100 hits at once<\/em>, Martin Luther King, Jr. receives the Noble Peace Prize, a 9.2 magnitude earthquake hits Alaska and yes … the “buffalo wing” was invented at the Anchor Bar in Buffalo, New York. Woah!<\/em><\/strong><\/p>\n

History is rich and history, no matter we lived it or not, represents us because without it we wouldn’t be where we are today.\u00a0I love the history of fashion because without it … we wouldn’t have the pieces we wear today, either!<\/p>\n

Let me know what you think of today’s post by leaving a comment below. I’m considering posting a weekly “look back at fashion by year” on the site, beginning with today’s look at this McCall’s fashion spread from a 1964 issue.<\/p>\n

Thanks for spreading that vintage love, everyone! Remember to share that love with me and others on Facebook<\/a>, Twitter<\/a>, Tumblr<\/a>, YouTube<\/a> and email, sammy@sammydvintage.com<\/a><\/strong><\/em><\/p>\n

xx, SD<\/strong><\/em><\/p>\n

STATS of 1964<\/span><\/p>\n

Average Cost of new house \/\/ $13,050<\/strong>
\nAverage Income per year \/\/ $6,000<\/strong>
\nGas per Gallon \/\/30 cents <\/strong>
\nAverage Cost of a new car\/\/ $3,500<\/strong>
\nLoaf of bread \/\/21 cents <\/strong>
\nUnited States Postage Stamp\/\/ 5 cents <\/strong>
\nAverage Monthly Rent\/\/ $115<\/strong>
\nTicket to the movies \/\/$1.25<\/strong><\/p>\n

**Today’s comparable prices calculated \u00a0& included in text below using this\u00a0inflation calculator<\/a>**<\/strong><\/p>\n

<\/span>FASHION OF ’64: CHEVRON STRIPES<\/strong><\/span><\/h2>
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Table of Contents<\/p>\n